Robert Mitchum’s deep, unmistakable voice brought grit and gravitas to the iconic “Beef. It’s What’s For Dinner” campaign in the early 1990s. Narrating against Aaron Copland’s Rodeo, Mitchum’s rich baritone perfectly captured the rugged, all-American spirit the ads were selling. Ironically, Copland, whose music provided the campaign’s unforgettable energy, was a lifelong vegetarian. While he might not have endorsed the message, his Rodeo embodied the Americana spirit, making it an ideal match fo
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Robert Mitchum’s deep, unmistakable voice brought grit and gravitas to the iconic “Beef. It’s What’s For Dinner” campaign in the early 1990s. Narrating against Aaron Copland’s Rodeo, Mitchum’s rich baritone perfectly captured the rugged, all-American spirit the ads were selling. Ironically, Copland, whose music provided the campaign’s unforgettable energy, was a lifelong vegetarian. While he might not have endorsed the message, his Rodeo embodied the Americana spirit, making it an ideal match fo
66 viewsJan 22, 2025
FacebookTruck Stop Chic
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