The Original Smiley Brand creates the world's best fashion, beauty and lifestyle products.

Explore the journey of Smiley, from a symbol of positivity in turbulent times to a global icon of happiness and collaboration, inspiring smiles worldwide.

Discover our complete range of Smiley® Originals, celebrating over 50 years of spreading joy worldwide. Each product embodies the timeless appeal of a smile.

走进 House of Smiley — 我们精心挑选了合作品牌，为我们的全球活动带来良好的氛围、大胆的外观和令人难忘的时刻。

中に入って House of Smiley — 世界各地のイベントで、良い雰囲気、大胆なルックス、忘れられない瞬間を実現するために提携したブランドの厳選コレクションです。

Embrace joy with the Smiley® Originals Women's Collection – vibrant pieces designed to spread positivity and style, bringing a smile to every look.

The Smiley Company's journey into what would become emojis began in 1996, with the licensing of a simple Smiley pictogram to Alcatel, predating NTT docomo and any other phone manufacturer.

Find warmth and style in the Smiley® Women's Hoodies & Sweatshirts Collection. Designed for comfort and positivity, each piece brings a smile to your day.

If you are selling items on Etsy and/or other e-commerce platforms which comprise SMILEY®, SMILEYWORLD®, and the Smiley Original Logo and its variations without permission, you are likely …

Discover the Market x Smiley® Originals Collection, fusing Market’s edgy streetwear vibe with Smiley®'s iconic grin. Bold designs inspired by Canal Street culture.