Our students learn the fundamentals of marketing principles, tools, and techniques to prepare you for a career in marketing services and products. All freshmen enter Mays majoring in Business …

The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) degree in Marketing. Within the marketing degree, a track in Sport, Event and Tourism Management may also be pursued.

BBA in Marketing prepares students to become effective marketing decision-makers in business and non-business organizations. With an excellent knowledge of business and marketing fundamentals, …

All students must complete the University’s Core Curriculum and the specific requirements of the major. In some cases, a course that is required for a major may also be counted towards the Core …

Some of the typical career paths are: BBA - Bachelor of Business Administration in Marketing. This option allows for the inclusion of one of the business certificates available, or even a double major …

Earn your BBA in Marketing at Georgia Southern. Gain expertise in consumer behavior, analytics, and product strategy to excel in industries like retail, tech, and fashion.

With a BBA in Marketing, you will have the opportunity to learn how organizations plan, organize, administer and achieve their business objectives through effective marketing.

The Bachelor of Business Administration in Marketing provides students with a foundation in selling, advertising and marketing strategy.

With classes that focus on marketing communication, retailing management, consumer buying behavior and more, our BBA in Marketing graduates are succeeding across all marketing fields – from …

Mar 13, 2025 · When you choose to study marketing, you may have the option of earning your Bachelor of Arts (BA) or Bachelor of Science (BS) degree in the subject or earning your Bachelor of Science in …