The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025. This growth is being driven by the post-Covid ...

Optimizely and Optimizely One are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks ...

The transformation in automotive retail shows what’s possible in B2B when AI moves from supporting decisions to making them ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named the 2025 Top AI-Powered Marketing ...

Audiencerate, an international technology company specializing in data activation solutions and platforms within the AdTech and MarTech sectors, has been ...

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Marketers have long recognised the importance of a solid healthcare content strategy. While there are many approaches to creating and implementing one, the consensus is clear: it’s a must-have. This ...

Remember when brands first jumped on social media in the mid-2000s? Platforms like Instagram and YouTube gave businesses direct access to their target audiences – and it felt like a revolution.

Consequently, Wondrlab took Opportune to the Central and Eastern Europe (CEE) region, specifically Poland. The decision was ...

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A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.