Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Apple claims the European Commission is refusing to let to implement App Store changes, instead using "political delay ...

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming ...

Apple has secured a partial win in a lawsuit claiming it violated privacy laws in California, but the ruling came down to ...

Like ChatGPT and Google Gemini, Apple’s chatbot will allow users to search the web for information, create content, generate ...

Apple hits back at the EC, accusing regulators of stalling App Store changes as MacPaw prepares to shutter its Setapp Mobile marketplace in the EU.

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at ...

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went ...

A lawsuit against Apple by users has been ongoing since 2022, alleging App Store info was collected despite opting out. The ...

The companies moving fast treat OS updates as strategic moments. The ones struggling now will struggle with every platform ...

In the future, users will see more advertising in Apple's software store. Apparently, it will also be more visually ...