Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming ...

Reportedly, some users on iOS 26.3 beta are seeing sponsored App Store results without the usual blue background, making ads ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went ...

Apple Inc. accused the European Commission of using “political delay tactics” to postpone new app policies as a pretense to ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple hits back at the EC, accusing regulators of stalling App Store changes as MacPaw prepares to shutter its Setapp Mobile marketplace in the EU.

The iPhone maker hits out at the Commission after the EU said the company failed to introduce changes to comply with the Digital Markets Act ...

Catching up on "Pluribus" or updating your apps might not have been possible, as an outage struck multiple Apple Services ...

Apple claims the European Commission is refusing to let to implement App Store changes, instead using "political delay ...