Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The CMA is investigating whether the businesses failed to make the full price clear to consumers at the beginning of their ...

With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate ...

Marketers were quick to jump aboard the brand purpose trend - but the industry’s eager adoption of AI proves few truly ...

When Nike announced its ambition to break the two-hour marathon barrier in December 2016 observers questioned whether it would really be possible to achieve the “holy grail of running”. The aim of the ...

I wish I could believe, but it’s simply not true. System1 and Effie have released a report, ‘The Creative Dividend’, claiming advertising is such a powerful force that it should be given much of the ...

Following investments in AI, value and price across the quarter, Tesco has reported a rise in customer satisfaction. In its results for the 13 weeks ended 30 May 2026, Tesco shared that its NPS now ...

Generation Alpha a key driver in family purchase decisions. Over three quarters (79%) of Generation Alpha (aged 11 to 15) ...

As it looks to scale its award-winning Creator Hub, Radisson Hotel Group’s global influencer marketing director says working ...

It’s a familiar shape off the pitch too: a woman brought onto a leadership team or a board for what her presence represents, ...

Only one in four marketers consider profit a priority for their team. Are they unwilling - or unable - to quantify their ...

Armed with a £50m budget, a massive PR machine and Mystic Meg, in 1994 Camelot convinced the UK they could turn a £1 lottery ticket into £1m.