Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

Mission-based branding has been a persistent trend across industries in the last few years, reflected in 2024 and 2025 through microtrends like underconsumption and a resurgence of activism. Our ...

Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop ...

Many founders actively avoid becoming the “face” of their brand and want their company to become the undisputed industry authority, not themselves. Founder branding doesn’t require ego-driven ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...