The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

Olfaction is one of the most elusive of the human senses. It sustains life by enabling several critical functions, such as our ability to locate and select food, our choice of mates, influencing our ...

What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

Now is the time for leaders to reexamine the importance of complete visibility across hybrid cloud environments.

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

A University of Michigan survey of 1,000 rural Michigan residents reveals a striking gap between perception and reality when it comes to electric vehicles.

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...