The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious ...

Google may soon replace Gemini’s current two-tone color scheme with its trademark red, blue, green, and yellow colors. We recently gave you an early look at the updated Gemini overlay featuring Google ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

AOL's recent transformation has not gone unnoticed. AOL ditched its classic blue interface, opting for a bright yellow color scheme on its app. It's not immediately clear when the New York-based web ...

LOS ANGELES (AP) — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the ...

The NHL has some of the most historic and unique logos in the entire world of sports. Now that there are 32 teams in the NHL with the addition of the Utah Mammoth, let’s rank the logos from worst to ...