The word mark is a text-based graphic representation of the words "Connecticut College" and is the foundation of both the logo and seal signatures. It may also be used by itself. The word mark is ...
The last time Texas Tech University changed its signature word mark, Apple was still two years away from releasing its first iPhone and YouTube had just launched. Technology and communication have ...
Robert Poulton, CNBC's head of creative, spoke with TVNewser about the logo refresh for our final 5 Questions For… series for ...
Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...
A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...
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