A graphic identity, or visual identity, is the brand message communicated by a company's logo, design schemes, characters and other visual symbols used in internal and external messages. A consistent, ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

The Wikimedia Foundation selected multidisciplinary firm Snøhetta to develop the new brand identity for Wikipedia, its free open platform. Aiming to create visuals that push forward Wikimedia’s ...

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...