The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Industry experts weigh in on the power of branding.

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

The leprechaun got something new. We’ve seen influencers on social media successfully recreate the Fighting Irish logo, but now Notre Dame themselves are rolling out their own fresh version of their ...

Texas Tech fans got something they didn’t ask for, a brand new logo. And judging by the internet’s reaction, they definitely didn’t want it either. The university has made public an updated version of ...

Alabama fans are split. Not on the future, which new head coach Kalen DeBoer is attempting to brighten in the wake of Nick Saban’s shocking retirement, but on logos. What is the definitive Alabama ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...