When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey. The survey, “Marketing Communications Last Frontier: Reaching the Shopper ...

McDonald’s is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product. The new sandwich, which rolled out last month in 13,700 U ...

Heineken is hoping more people will taste its beer through a digital sampling campaign that prompts consumers to redeem a coupon on their phone for a free drink. The brand will use Facebook and ...

Coca-Cola used coupons to encourage people to visit their local soda fountains and try a less-sweet, darker drink. TR: We believe we invented the concept of the coupon. We distributed sample coupons ...