As an entrepreneur who's been in the trenches from the very beginning, I want to share one of the most important tools that helps keep the momentum while ensuring we stay on course. Strategic sessions ...

SAGINAW, MI — A consultant from Midland will lead the Saginaw City Council during a strategic planning session set to cover topics such as urban economic development, public safety services and ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Ravi Chalaka is the CMO of Jifflenow, and a marketing and business development expert who creates and executes business strategies, generating demand and raising brand/product awareness in competitive ...