A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...

Editor's note: The following is a guest post from Melinda Krueger, Salesforce's associate principal of strategic services. How are retailers employing digital messaging like email, push and SMS? For ...

With many mobile users hardly functioning without peeking at their phones every few minutes, businesses have realized that one of the best ways to reach an engaged consumer is on their mobile device, ...

As brands continue to drive more of their marketing budgets into mobile app strategies, they enter a unique channel that comes with its own set of challenges. While apps dominate consumers’ mobile ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...