As brands continue to drive more of their marketing budgets into mobile app strategies, they enter a unique channel that comes with its own set of challenges. While apps dominate consumers’ mobile ...

Twilio today announced the launch of a new API that allows developers to orchestrate the push notifications, text messages and chats they want to send to their users. While Twilio previously offered ...

With many mobile users hardly functioning without peeking at their phones every few minutes, businesses have realized that one of the best ways to reach an engaged consumer is on their mobile device, ...

Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s ...

Editor's note: The following is a guest post from Melinda Krueger, Salesforce's associate principal of strategic services. How are retailers employing digital messaging like email, push and SMS? For ...

Push services represent $10 billion opportunity for telcos Works off operator app on all standard smartphones High value click through charged as extra Openmind Networks says it’s unearthed a ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

India’s push SMS industry is facing a challenge with operators Airtel and Tata Indicom increasing the interconnect charges applicable on application to person (A2P) SMSs on each other’s network. A2P ...

Did you think Facebook was a little too eager to have you using Messenger for SMS on your Android phone? You're not alone. Concerns are mounting that Facebook's SMS prompt might violate Google Play's ...

If you've got six bucks to spare, you can get a year's worth of free texting--complete with new-message alerts that appear even when your iPhone is off. Rick Broida is the author of numerous books and ...