In this exclusive piece for ExchangeWire, Wayne Blodwell (pictured), founder and CEO, TPA Digital, reflects on an article written for this very publication nearly a decade ago, which has always stuck ...
Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world’s biggest brands, according to new research by the World Federation of Advertisers ...
Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. The platforms allows ...
Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...
Click here to download the charts and data associated with this report in Excel » Click here to download the PDF version of this report » Sizing Up The Programmatic and RTB Market The embrace of ...
Agencies are calling on out-of-home media owners to provide more digital inventory to trade programmatically, a survey of media buyers and specialists has revealed. In its latest biennial State of the ...
LONDON & NEW YORK--(BUSINESS WIRE)--MiQ, the leading global programmatic media partner, today announced several strategic hires as part of the company's commitment in shaping the future of ...
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