First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

As a small-business owner, generating revenue is your responsibility, so along with all the other challenges you face in business, you also have to invest time and effort into securing clients. One ...

In many professional scenarios, when introducing yourself, you’ll have a limited period of time to capture the attention of the person you are meeting. From networking events to first-round interviews ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

Generic messaging, awkward over-familiarities, convoluted messaging - aggressive sales pitches never seem to end. But, despite their bad reputation, a good sales pitch can actually make a buyer's life ...