To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. UPDATE: Dec. 12, 2024: Design Bridge and Partners ...

The updated visual presentation is an initial step in the strategy to refresh the brand. "The launch of the new logo and packaging design is an exciting way to kick off the next chapter for this great ...

Heineken, New Zealand’s most popular premium beer brand, is launching a new look and iconic packaging design. Heineken’s new, sleek and contemporary packaging will emphasise the brand’s status as an ...

Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

UPDATE: Dec. 12, 2024: Design Bridge and Partners worked on Hostess’ new packaging while Sarah Anne Ward Photography assisted with the new product photography, a spokesperson shared with Marketing ...