The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

SEGA has teamed up with the International Olympic Committee (IOC) for a new multi-year licensing agreement, as Sonic the Hedgehog will be part of the branding for the Olympic Brand. To be clear, this ...

The campaign features five Team USA Olympic and Paralympic athletes, including Erin Jackson, Hilary Knight and Brenna Huckaby ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. LONDON (AP) — The International Olympic ...

SALT LAKE CITY — In a moment inside the Salt Lake City International Airport last week, a crowd gathered to witness the unveiling of the Utah 2034 Olympic and Paralympic branding and logo. Cheers ...

The Olympic body has never signed a beer or alcohol brand for its global event, which is widely viewed as the pinnacle of athletic achievement, with an increasing number of young teenage medalists in ...