The music business is no different from any other business in some respects. It requires a strategic marketing plan to consistently sale music and gain opportunities for their artists. The success of ...

Japan's content culture is drawing attention on global streaming services and becoming even more influential. One of the types of content that is driving this phenomenon is game music. Game music is ...

Brands were the focus for several of the panels at the MIDEM music conference in Cannes, with executives from Converse, NASCAR, Carhartt and PepsiCo revealing details of their music strategies. By ...

The secret to TikTok content virality is engaged viewers. Check the stats on your views to discover the average post-view time. Make it your mission to increase the time people spend with your content ...

LOS ANGELES, CA - NOVEMBER 15: Korean K-pop band 'BTS' are seen at 'Jimmy Kimmel Live' on November 15, 2017 in Los Angeles, California. (Photo by RB/Bauer-Griffin/GC Images) The development of the ...

Sam Saideman is the Co-Founder & CEO of Innovo, a multi-faceted management & marketing agency that services the music & creator economies. Each year, music executives jump at the opportunity to share ...

A white lightbox with black letters displaying the message “SOLD OUT,” indicating that an item or event is no longer available, often used in retail, online stores, and marketing strategies to convey ...

As expected, Universal Music Group announced today that Mike Biggane is joining the company, effective September 13, as Executive Vice President of Music Strategies and Tactics. According to the ...

Billboard Japan spoke with Norihiro Fukuda and Natsuko Kaneko about Bandai Namco Game Music, the music label operated by the Bandai Namco Group. By Billboard Japan Japan‘s content culture is drawing ...

Brands were the focus for several of the panels at the MIDEM music conference in Cannes, with executives from Converse, Nascar, Carhartt and PepsiCo revealing details of their music strategies. Sonic ...