Why are people buying clothes they can't wear? Explore digital fashion, virtual clothing NFTs, and the rapid growth of metaverse fashion.

WAKE FOREST – If you plan to journey to a virtual world such as the metaverse, you need something to wear on your avatar, right? You want to look good, too. So where do you shop? Make a journey to the ...

It’s early, but the metaverse has emerged as a new frontier for brands to explore new technological boundaries and connect with customers in novel ways. According to a study by McKinsey, 59% of ...

After a high-profile debut in 2022, Decentraland’s Metaverse Fashion Week will soon light up the virtual stores and runways again, with a second installment set for March 28 to 31. Details have been ...

Premium lifestyle brand Tommy Hilfiger today launched a cross-metaverse virtual hub in partnership with 3D technology and virtual reality (VR) platform provider Emperia. As part of the launch, the ...

When digitalization first hit the fashion world in 2020, few took the buzz seriously. Pixel clothes were similar to the costumes of 2000-s game characters, NFTs were associated solely with complex ...

Anyone can stick “forever” on a piece of clothing. The avatar does look cool, though. Image: Forever 21 / VBG Start Slideshow I’ve been hearing about how metaverse fashion is the future for a long ...

In its second year, what’s working for Metaverse Fashion Week? Fewer fashion shows, more giveaways and gamification. Over the four-day period, MVFW on Decentraland saw a total of about 60 ...

Welcome to Generation AP, a weekly spotlight on emerging actors, writers and creatives who are on the verge of taking over. We spoke to Sheppard about her groundbreaking role, her fashion influences ...

Since the age of 15, Chris Ierino has been infatuated with the Ralph Lauren brand. He's got an entire collection of vintage items, Polo mugs and Purple Label items (Ralph Lauren's finest menswear) ...

Digital fashion retailer DressX announced last week that it raised $15 million in a Series A funding round. The money will be used for the company to improve its app and NFT marketplace, ensure ...