The ratings provider says the changes in co-viewing measurement, TV universe estimates and other areas will bring more ...

Nielsen is rolling out a few upgrades to its Big Data + Panel video ad measurement currency that will go live by the end of ...

• Integrated Weighting: Nielsen improved its weighting process to combine panel and Big Data more effectively, leading to ...

Nielsen is rolling out a number of changes in an effort to make its rating more accurate, including shifts to the way the ...

In ancient times when someone needed to make a measurement, they would turn to something close at hand, often literally a hand. A tradition that originated thousands of years ago in Egypt that is ...

Machine learning (ML) is about making predictions about new data based on old data. The quality of any machine-learning algorithm is ultimately determined by the quality of those predictions. However, ...

There are some activities where it is harder to measure time passing, like taking a walk, having a good conversation at lunch, or having an exciting brainstorming session. In other activities, time ...

Defining accuracy and error in the realm of test equipment. The four ways to specify accuracy. Interpreting actual error vs. specified error. When specifying and ...

A team at HZB has developed a new measurement method that, for the first time, accurately detects tiny temperature differences in the range of 100 microKelvin in the thermal Hall effect. Previously, ...