The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck. Forty-two percent of respondents to Chief ...

At the end of the year, we spend time to reflect, learn and look ahead to the new year. Taking a look back at the past year in the martech industry, one thing comes to mind: growth. With more than ...

Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within the complex programmatic supply ...

The e4m flagship event MarTech Mumbai 2019 will decode how marketers gear up for this ever-evolving industry as newer technologies like Marketing Automation, AI ( Artificial intelligence), ML (Machine ...

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In order to explore why investment in ...

The global marketing technology market is now worth $99.9bn (£76.8bn), and continues to grow exponentially. Brands expect to keep increasing their investment in martech, especially in Europe, where ...

MarTech Mumbai 2019 Conference took place on November 26th, 2019. The conference had sessions that helped attendees enhance their marketing knowledge through technology. The myriad of sessions focused ...

Combined strategy and marketing software tools, commonly known as MarTech, are penetrating the architectural, engineering, and construction industries. ChiefMarTech reports that there are nearly 7,000 ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Julija Norvidaite on leaving the technology to evolve to focus on the people However, for ...

In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS Berlin 2019, and receives insight on the market ...