Delta Air Lines’ loyalty program helped the company sustain its earnings while dealing with higher fuel costs during the quarter that ended in September, ...

Today’s diners are more willing than ever to explore new brands and just as quick to move on when their expectations aren’t met. Many QSRs assume the way to win them back is through richer loyalty ...

The study uses data to calculate whether a car owner purchased the same brand after trading in a vehicle for a new one.

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

Learn how a client-centric strategy can enhance loyalty, boost customer retention, and sharpen your competitive edge. Explore effective approaches and real-world examples.

In today’s rapidly changing and uncertain economy, it’s smart to play good defense. Get job search ready with these five ...

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...

In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – ...

Cinemark Holdings, Inc. CNK is expanding its digital marketing and personalization efforts to attract younger moviegoers, ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...

Citi has extended its promotion, allowing eligible cardholders of the Citi® / AAdvantage Business™ World Elite Mastercard® to earn additional American Airlines AAdvantage Loyalty Points on employee ...

According to MarketsandMarkets™, the Loyalty Management Market is projected to grow from USD 13.94 billion in 2026 to USD 23.11 billion by 2032, at a CAGR of 8.8% during the forecast period.