W2O Group, a network marketing and communications firms, announced Thursday it has acquired Morristown-based Sentient Interactive LLC.Adam Cossman, Sentient co-founder and president, will serve as ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...