This fall, Massachusetts congressional candidate Carl Sciortino posted a heartfelt, funny video to YouTube titled "Father's Son." Blurring the line between traditional political advertising and ...

Cluely’s billboards (above) became the story of the summer and a damn good story too. There was a lot of trendy talk about ...

Not that long ago, the greatest marketing email ever written popped into my inbox from BARK, a New York-based company. Its BarkBox and BarkShop brands sell dog toys and treats to the dog-obsessed. The ...

Ah, to be a fly on the wall in the marketing meeting at the Cartoon Network that day. It must have been like watching a train-wreck about to happen. “Ok, so we have this cartoon show we want to ...

HumourScope founder Paddy Gilmore says serious brands are missing the punchline in B2B. Humor in B2B ads is, traditionally, seen as the very poor cousin to humor in B2C ads. Think of funny B2C and ...

MINNEAPOLIS--(BUSINESS WIRE)--Today, Supercuts®, the leader in value-haircut brands owned by Regis Corporation, announced the launch of a new brand campaign, part of its larger shift and investment in ...

Go to any stand-up comedy show with top talent and you will likely encounter lines that make you smile or even laugh. But some of the material might induce cringes instead of grins. A few North Bay ...

Creating a viral-worthy video campaign is easier said than done. It requires knowledge of customer problems, but also awareness around what would be funny in the context of those problems (without ...

Kimberly-Clark brand Cottonelle is expanding its new campaign, "Down There Care," that encourages consumers to "treat the skin they don't see as well as the skin they do see," per a news release. The ...

Old Spice launched a humorous new campaign to promote its line of men's hair styling products that embraces grown out quarantine hair, according to details the company shared with Marketing Dive. The ...