Short-form video is having a moment, as platforms like YouTube and Instagram — and even Pinterest — try to keep up with TikTok. Since YouTube debuted Shorts in early 2021, creators have had to adapt, ...

As the need for brand safety and transparency in ad placements becomes increasingly apparent, IAS and Double Verify’s extensions for YouTube Shorts could help the TikTok-lookalike court advertisers ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

To inspire creators, YouTube is enhancing Shorts with new creative tools for collaboration, discovery, and editing. YouTube launched a new Collab tool for split-screen Shorts collaboration. YouTube ...

YouTube says hundreds of thousands of creators are now earning a paycheck from posting short-form videos on the platform, as it ramps up its race to compete with rivals like TikTok and Instagram. It ...

With so many social-media apps to choose from, which one is the best for building an audience now? Lifestyle influencers at VidCon said Instagram reels and YouTube shorts are best for creators to get ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...