Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative ...

Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data back in September 2020. Google said "we're able to ...

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

Google has introduced a query building tool to make it easier to report on Google Ads accounts. It works with Google Ads query language. The syntax allows marketers to select from all the resources ...

Google is going to start using generative AI to boost Search ads’ relevance based on the context of a query, the company announced at its Google Marketing Live event today. Last year, the tech giant ...

Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites and search engines (good news for SEO) while also acknowledging a place for AI chatbots like ...