At face value, Froot Loops and cats seem to have little in common. One is a sugary, brightly-colored breakfast cereal touted by a toucan named Sam that hearkens back to simpler times of sitting in ...

What has always been “follow your nose” is now transitioning into “follow your ears” for a new campaign that celebrates Kellogg’s Froot Loops deep roots in hip-hop culture, having been name-dropped in ...

Kellogg's Froot Loops and clothing brand Awaytomars this week unveiled their collaborative clothing and accessories line inspired by the aesthetics of the cereal brand, including mascot Toucan Sam and ...