Refreshing lemon and lime beverage brand, 7up Nigeria, has relaunched the Fido Dido mascot; the famous character known for his quirky and eccentric attitude, calling on Nigerians to be their original ...

Dubai - 7Up's street savvy mascot, Fido Dido, takes centre stage at the daily drawing competition, held from 5pm to 10pm every day throughout July at Modhesh Fun City. Open to all children between ...

7Up is a strategic brand of SPVB helping to drive share in the Carbonated Soft Drink category, supporting the Pepsi brand. The ambition is to make lemon lime segment outgrow the cola segment. Though ...

The site, at 7upfido.com, features the brand's animated spokesperson Fido Dido. It allows wannabe film directors to assign the names of friends to three characters - a sporty, handsome guy; a ...