Ford announced today it has cancelled the all-electric F-150 Lightning in favor of an extended-range EV. This shift, along ...

Instead of fading into the history books, this sports truck unknowingly kickstarted a lasting legacy in both name and spirit.

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As Ford ends Lightning production, the company joins a market fragmenting into extended-range hybrids, budget models, and traditional EVs. Which strategy will fleets actually buy?

The Blue Oval brand will pivot toward ICE and hybrid powertrains as CEO Jim Farley announces a $19.5 billion EV write-down.

Ford has revealed that its new F-150 Lightning will have a gasoline engine, but hold your horses: it's not quite a return to the SVT Lightning of old.

The announcement follows Ford’s November sales report, which showed EV sales plunging 60.8% YOY to 4,247 units after the ...

Many mocked Tesla for its deep price cuts in January 2023, but the market proved that Tesla's decision was the right move. Ford learned that cutting prices helps with EV sales and is willing to try ...

Ford is ending production of the F-150 Lightning truck and pivoting to focus on manufacturing hybrid vehicles and smaller ...

After starting 2024 off strong, with EV sales climbing 86% in the first quarter, Ford looks to boost momentum. Ford is trimming prices on the 2024 F-150 Lightning by up to $5,500 as the American ...

The F-150 Lightning was not a dead-on-arrival, terrible idea. Buyers slammed Ford with demand for it. Ford said at the time ...

Granted, the ”Lightning” model nomenclature is somewhat on the nose as regards the electric F-150’s propulsion system. However, it can be argued Ford has indeed captured lightning in a bottle with its ...