Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. This voice experience is generated by AI. Learn more. This ...

Over the past several months, I have been lucky enough to work on several positioning and narrative development projects for tech companies across a variety of industries—from chips to data centers.

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...