A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

If I were an academic or research psychologist, and not just an observational one in private practice, I would take a fresh look at identity formation in adolescence. Why? Because I believe how it is ...

Example of an advertisement that connects the individualist element of self-identity to consumerism. Source: Toyota Scion The world is complicated these days; it has gotten to the point where even ...