20 Years of Elf on the Shelf: How a Family Tradition Became a Christmas Phenomenon

What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...

How one metro Atlanta family's Christmas "Elf on the Shelf" tradition became a worldwide empire

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Beloved Christmas tradition, Elf on the Shelf, turns 20

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...
WJCL on MSN

Elf on the Shelf celebrates 20 years as Georgia creators expand the Santaverse

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than ...
NBC Los Angeles

What's the Elf on the Shelf story? How the beloved Christmas tradition began

While he sees you when you're sleeping and knows when you're awake, Santa Claus can't be everywhere, all the time. That's why he has an army of trusty elves to help determine who's been naughty or ...
The Atlanta Journal-Constitution

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

We spent 15 HOURS doing the ultimate Elf on the Shelf prank – we’ll take it down again tomorrow, people say we’re crazy

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...
NBC Washington

What's the Elf on the Shelf story? How the beloved Christmas tradition began

Warning: This article may contain spoilers for young eyes. Even Jolly Ol' St. Nick needs a helping hand now and again. While he sees you when you're sleeping and knows when you're awake, Santa Claus ...