According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

Digital transformation involves a radical change in the way firms create and capture value through a digital value loop. Unlike the traditional IT-enabled innovations where the focus was often to ...

According to the World Economic Forum, "As the global economy rapidly digitalizes, an estimated 70% of new value created over the coming decade will be based on digitally-enabled platform business." ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...