Gaining customer trust has long been cherished among executive teams as a way to build brand value. Traditional metrics have been central for managing customer trust. But digital media and associated ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

Do you know how to leverage the power of data to improve the customer experience in your fast-casual restaurant? Diners love fast-casual restaurants, as they combine the convenience and speed of a ...

Customer experience strategies increasingly rely on predictive analytics and machine learning. However, predictive models often highlight correlations rather than true drivers of behavior. For ...

It may feel like the newest AI solutions are already applied everywhere, but that’s not the case -- yet. Despite the media and industry discussion in 2023 about the potential applications of AI and ...

In this article, I explore the often-overlooked elements of strategy development to avoid simply repeating common discussions on this topic. A well-executed B2B customer experience (CX) strategy can ...

In today's fast-paced and data-driven business landscape, the role of the C-suite extends far beyond the traditional boundaries of leadership. As leaders, your mission is to guide your organization ...

Learn to interpret customer and campaign data, optimize digital performance and support analytics-driven marketing decisions in Brandeis Online’s Marketing Analytics master’s certificate program.

In an age where customers have seemingly infinite choice and near-instant access to alternatives, how a business delivers is often just as important as what it delivers. That’s where Customer ...

A successful analytics strategy depends on aligning people and processes within an organization. And analytics success has never been more important given the complexities of navigating the uncertain ...