The spark of creativity, that seemingly mysterious capacity to generate novel and valuable ideas, has intrigued humanity for centuries. Once attributed primarily to divine inspiration or innate genius ...

For decades, the idea that creativity comes from the right side of the brain has dominated popular culture. People have been told they're either "right-brained" (creative, intuitive) or "left-brained" ...

For decades, the idea that creativity comes from the right side of the brain has dominated popular culture. People have been told they're either "right-brained" (creative, intuitive) or "left-brained" ...