Some predict that the power industry will not be able to avoid the inevitable digital revolution. Analog supporters highlight the lack of market success of products released throughout the years – ...

Everywhere you turn these days, someone is pushing video — on the Internet, on portable media players, even on cell phones. What’s omitted by many enthusiastic purveyors of this electronic marvel, ...

The latest consumer-electronics item flying off store shelves isn’t the iPhone or a Blu-ray DVD player. Digital- converter boxes, devices that convert over-the-air digital broadcast signals to analog ...

The deadline for conversion to digital television is scheduled for Feb. 17. But President Obama has asked for a delay out of concern that an... Cost And Confusion Plague Digital TV Conversion A ...

In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that ...

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...