In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Tab was first introduced back in 1963, and went on to pave the way for Diet Coke and Coke Zero Sugar Maria Pasquini is the senior news editor for the human interest vertical at PEOPLE. She has been ...

Jenny Boyter's stash is dwindling. The Atlanta resident has just one 12-pack left of Tab -- a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

After a 57-year run, it’s the end of the line for Tab, Coca-Cola’s first diet soda, the beverage giant announced on Friday. “We’re forever grateful to TaB for paving the way for the diets and lights ...

ATLANTA _ TaB, Coca-Cola Co.’s original diet soft drink, is going down the drain. Born in 1963 in an era of full-sugar drinks and originally aimed just at women, TaB became a pop culture touchstone.

Tab has finally lost its fizz. After a remarkable 57-year-run as Coca-Cola’s first diet soft drink, the company announced on Friday that it is ceasing production of the beverage mainstay. “We’re ...

Out with the old, in with the new. The Coca-Cola Company announced in a Friday news dump that it would be retiring its first-ever “diet” soft drink by Dec. 31. Tab, as '80s kids know, paved the way ...