Customer Relationship Management (CRM) is comprised of complementary layers: • It's a philosophy of caring for and nurturing your customers. • It's the organization and roles that deliver fulfillment ...

To bolster customer relationships, organizations have generally focused on three key components of a business: people, processes, and technology. However, it's time to add knowledge to the list. Many ...

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Those who say history never repeats itself are wrong – particularly when it comes to enterprise software. The Customer Relationship Management software sector is evolving in exactly the same way that ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how ...

Dave Harris is Principal Consultant at LexisNexis Enterprise Solutions. He has over 15 years’ experience in the professional services sector including in IT departments at law firms. Prior to ...

Turn inconsistent asset names into a system that improves searchability, reporting and day-to-day execution across teams. The ...