The Barbie billboards read, “She’s everything,” but they might as well say, “She’s everywhere.” Someone give Mattel and the film’s marketing team a raise because they secured more than 100 licensing ...

There's no doubt that Barbie has been an iconic figure for generations of girls. But with children becoming more technologically astute, Mattel is no longer relying on dolls and accessories for brand ...

Last summer, Barbie mania swept the world following the launch of Greta Gerwig's hit movie. From Barbie-themed cheeseburgers to bright pink Xbox gaming consoles, the world truly turned pink as the ...

In June 2022, first look images of Margot Robbie and Ryan Gosling in costume for Greta Gerwig's "Barbie" sent the internet into a tailspin. The notion of "think pink" quickly replaced spring's ...

For someone who's 11.5 inches tall and weighs under 8 ounces, poor Barbie's had to carry an awfully heavy load over the years on that slender, plastic back of hers. Welcomed as a trailblazer in 1959, ...

With Greta Gerwig’s Barbie movie less than two months away, it’s starting to feel like we’re about to live in a Barbie world given the phenomenon the movie looks like it’s about to become. Along with ...

MARGOT Robbie is a real Barbie girl in a bright pink dress. The Australian actress is bringing the plastic Mattel doll to life in a new film which comes out on July 21. The Australian actress, who ...

MARGOT Robbie is a real Barbie girl in a bright pink dress. The Australian actress is bringing the plastic Mattel doll to life in a new film which comes out on July ...